Product Shot Assignment - Define Stage (Test Objects)
Product Shot Assignment
Define Stage
Product 1 - LA ROCHE-POSAY Sun Protection
Question 1 - Who is the client, or company you are representing?
The company I am representing is LA ROCHE-POSAY. It was discovered centuries ago in the town La Roche-Posay in France.
Question 2 - What is the product?
The product is part of their sun protection products. Specifically, it is the Anthelios UVMune 400 Invisible Fluid SPF50+ Sun Cream 50ML.
Question 3 - Who is the target audience?
This product is suitable for all types of skin types, especially sensitive skin. It can also be used if someone had sensitive eyes since it can be used for anti-eye stinging. It is also ultra resistant, perfect for a beach day as it is water, sweat, and sand resistant.
Question 4 - Where would you expect to see this advertisement?
I would expect to see this product advertised in a drug store window, most likely during or nearing summertime.
Question 5 - What kind of lighting are you going to use to make this look professional?
The lighting I used and would use for products like this is bright and warm lighting since it is a sun protection product and the bright lighting can simulate sunlight.
Question 6 - What props do you need?
In the future, I would use fake sand to replicate the scenery of a beach to accomodate the product. I would also use a different background to compliment the colours of the product.
Sources:
- https://us.france.fr/en/paris/article/discover-la-roche-posay
- https://www.laroche-posay.ie/
Product 2 - PURE MUSC Narciso Rodriguez for her
Question 1 - Who is the client, or company you are representing?
The client I am representing is Narciso Rodriguez and their fragrance collection. Narciso Rodriguez is an American fashion designer with Cuban ancestory. He began to develop a women's fragrance in 2001.
Question 2 - What is the product?
This product is a floral woody musc fragrance for women. This was launched in 2019.
Question 3 - Who is the target audience?
I would say the target audience for this fragrance is for women who prefer a more simple but enriching scent. This is an addictive and memorable scent.
Question 4 - Where would you expect to see this advertisement?
I would typically expect to see this advertisement at high end perfume stores or in outlet shopping areas.
Question 5 - What kind of lighting are you going to use to make this look professional?
The lighting I would use in future for this product is a bright light to really outline the bottle and features.
Question 6 - What props do you need?
I would use products that the fragrance is made of or smells of to let consumers visually know what it would smell like.
Sources:
- https://en.wikipedia.org/wiki/Narciso_Rodriguez_for_Her
- https://www.fragrantica.com/perfume/Narciso-Rodriguez/Pure-Musc-For-Her-53441.html#:~:text=Pure%20Musc%20For%20Her%20by,Flowers%3B%20base%20note%20is%20Cashmeran.


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